Jeff Gordon started his first race at Atlanta Motor Speedway in 1992, as a rookie he finished 31st. 18 years later Gordon and his team hope to do another first this weekend and that's win their first race in 2010.
This weekend for the first time ever he is carrying a specially painted Jeff Gordon Children's Foundation paint scheme designed by Ella, his daughter.
The car features Ella’s hand prints, bright colors of pink, purple, green and blue. Above the door where usually Gordons' name is it is replaced affectionately with “Papa’s Car”.
"I can't wait to run Ella and Sam's design, and I can't think of a better way to showcase the new Foundation logo and name than on that car," said Gordon. "DuPont has graciously allowed us to run this scheme during one of their races, and I really appreciate their continued support of the Jeff Gordon Children's Foundation in its efforts to raise awareness and funds for childhood cancer research."
Gordon sits second in the standings and has clinched his spot in the Chase for the Championship following an 11th place finish at Bristol Motor Speedway two weeks ago.
In 2010, Gordon has 10 top fives and 13 top 10 finishes. In the last five races though Gordon hasn’t had a top five finish.
The last two weeks poor qualifying results saw Gordon start deep in the pack but at both Michigan International Speedway, he finished 27th. At both MIS and BMS he worked his through the field to the top five.
That being said the team has brought fast race cars every weekend. At AMS speed will be just as important as horsepower.
AMS is famous for high speeds and well handling cars will be important as teams go from dusk to racing under the lights.
In 34 starts at AMS, Gordon has four wins, 14 top fives and 23 top 10 finishes.
With only two races left till the Chase begins the goal for team 24 the next two weeks has got to be winning.
Bonus points are up for grab; which will help when the top 12 drivers are seeded based on wins following Richmond next weekend.
If Gordon does not win in either of the next two races; he will likely be seeded seventh or eighth or at least 50 points off the lead.
A win this weekend would be huge and help jumpstart their run for the title in 2010.
Gordon and his team have plenty of motivation heading into the race on Sunday but Gordon is hoping him and Ella cross the finish line together first on Sunday night.